Our Story

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Who are we?

Here at Yarnology, our motivation comes from two of our deepest loves—community and yarn. Our goal is to fill our living room with knitters, crocheters, and makers who are just as bright and diverse as the yarn on our shelves. We value the quality of the yarns we sell just as much as the relationships we’ve formed with the farmers, dyers, and spinners who supply us. We employ a cast of ‘Yarnologists’ who vary in age from high-schoolers to retirees.

Where are we?

We opened Yarnology in 2010 with the dream of finding the sweet spot between a nurturing neighborhood yarn shop for the locals, and a rich and interesting destination shop for travelers. We are located in the Mississippi River town of Winona, which has been a growing hub and haven for artists of all kinds over the past several years. 

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What are we?

We are equal parts cozy living room, creative community, and quirky family. That includes all you knitters, crocheters, and fiber lovers who are LGBTQIA+, BIPOC, and makers of all abilities. We welcome you with open doors (and yarn-filled hands) no matter what path you're on.